Understanding SEO Audits: What They Are & Why Your UK Business Needs One
An SEO audit is a health check for your website's search performance. It identifies what is stopping pages from ranking, from technical faults to weak content, and turns those findings into a prioritised list of fixes. It is the right starting point for almost any SEO project.
Published by SEO Consultants · Last reviewed
Types of SEO audit
Technical audit
Crawling, indexing, speed, redirects, structured data and security.
Content audit
Which pages perform, which are thin or duplicated, and where gaps exist.
Backlink audit
The quality of sites linking to you, and any risky patterns.
Local audit
Google Business Profile, citations and reviews.
Competitor audit
Why competitors outrank you for important searches.
When you need one
- Before starting any SEO work.
- After a sudden drop in traffic.
- Before and after a website redesign or migration.
- Once a year as a routine check.
What a good audit includes
Findings should be specific, explained, prioritised and actionable. A list of hundreds of automated warnings without context is not an audit. Learn about our professional SEO audits, or the technical SEO work that often follows.
Related pages
- ServicesSEO AuditsIn-depth SEO audits covering technical health, content and links, with a prioritised action plan written in plain English.
- ServicesTechnical SEOTechnical SEO for UK websites: crawlability, indexing, site speed, Core Web Vitals, structured data, migrations and site architecture.
- ToolsFree SEO Audit ToolCheck any web page for common SEO basics in seconds: title, description, headings, canonical, mobile, HTTPS, images and more.
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