The Complete Guide to Local SEO for UK Businesses

Step 1: Claim and complete your Google Business Profile

Your profile is the single most important local SEO asset. Choose the most accurate primary category, add services, opening hours, photos and a description, and keep it up to date. Full detail is in Google Business Profile optimisation.

Step 2: Keep your NAP consistent

NAP stands for name, address and phone number. Use exactly the same details on your website, your profile and every directory. Start with the most important UK business directories.

Step 3: Earn and respond to reviews

• Ask every satisfied customer, using a direct link to your review form.
• Never pay for or incentivise reviews, and never write your own. This breaks Google's policies and UK consumer law.
• Reply to reviews, including negative ones, politely and promptly.

Step 4: Build useful location pages

Create a page for each location you operate from, with its address, opening hours, directions, photos and the services available there. For service areas, write pages only where you can say something genuinely specific.

Step 5: Get local links and mentions

Sponsor a local club, join your chamber of commerce, speak at events or contribute expert comment to local news. These links help both prominence and real-world awareness.

Step 6: Track what matters

Use the Performance section of your Business Profile for calls, direction requests and website clicks, alongside Search Console and analytics.

Prefer help? See our local SEO service.