Boost Your Local Presence with Expert Local SEO in the UK
Local SEO helps your business appear when people nearby search for what you offer, for example 'plumber in Leeds' or 'dentist near me'. Those results are shaped by three things: how relevant your business is to the search, how close you are to the searcher, and how prominent your business appears online. We improve the parts you can influence.
Published by SEO Consultants · Last reviewed
What local SEO involves
Google Business Profile
Complete, accurate categories, services, opening hours, photos and posts. See Google Business Profile optimisation.
Consistent citations
Your business name, address and phone number listed identically on trusted directories. See UK business directories.
Reviews
A simple, compliant process for asking real customers for reviews and responding to them.
Location and service pages
Useful pages for the areas you genuinely serve, written for people rather than copied with the town name swapped.
Local links
Mentions from local organisations, suppliers, events and press.
Businesses without a shopfront
Service-area businesses such as electricians or mobile hairdressers can still rank locally. Google lets you hide your address and set service areas instead. We help you configure this correctly so your profile complies with Google's guidelines.
Multiple locations
If you operate several branches, each one needs its own profile and its own location page with distinct, accurate details. We organise this so branches do not compete with each other.
Learn more
Our complete guide to local SEO explains the topic in depth if you would like to do some of the work yourself.
Frequently asked questions
Is 'Google My Business' the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile in 2021. Many people still use the old name.
Do fake addresses or virtual offices help?
No. Using an address where you do not operate breaks Google's guidelines and can lead to the profile being suspended.
Related pages
- InsightsGoogle Business Profile OptimisationHow to optimise your Google Business Profile (formerly Google My Business) to appear in UK local search and attract more customers.
- InsightsUK Business DirectoriesA practical list of UK business directories and citation sources for local SEO, with tips for keeping your listings consistent.
- GuidesLocal SEO GuideEverything UK businesses need to know about local SEO: Google Business Profile, citations, reviews, location pages and local links.
- ServicesSEO ServicesTechnical SEO, local SEO, content optimisation and ethical link building for UK businesses. See what each service involves and how we work.
- CompanyFree ConsultationRequest a free, no-obligation SEO consultation. Tell us about your business and goals and receive personalised advice.
Talk to us about your website
Book a free, no-obligation consultation. We will look at your site first and tell you honestly what is worth doing.
Request a free consultation