Our Recommended SEO Tools for UK Businesses
You can do a great deal of useful SEO with free tools from Google and Bing. Paid tools add more data and automation, which becomes worthwhile as your site and ambitions grow. These are tools we consider genuinely useful; we receive no commission for recommending them.
Published by SEO Consultants · Last reviewed
Free tools everyone should use
| Tool | What it is for |
|---|---|
| Google Search Console | Search performance, indexing and technical issues |
| Google Analytics 4 | Visitor behaviour and conversions |
| Bing Webmaster Tools | Performance and diagnostics for Bing |
| PageSpeed Insights | Core Web Vitals and performance |
| Rich Results Test | Structured data eligibility |
| Google Trends | Seasonality and interest over time |
| Google Keyword Planner | Search volume estimates (requires a Google Ads account) |
Paid tools worth considering
Screaming Frog SEO Spider
A desktop crawler for technical audits. A free version crawls up to 500 URLs.
Semrush and Ahrefs
All-in-one suites for keyword research, backlink analysis, rank tracking and competitor research.
Sitebulb
A crawler with clear visual reports, useful for explaining issues to stakeholders.
Tools are not a strategy
Every tool produces warnings, and not all matter. Interpreting them and deciding what to do is where expertise counts. Try our free SEO audit tool, read the keyword research guide, or ask us for a professional SEO audit.
Related pages
- ServicesSEO AuditsIn-depth SEO audits covering technical health, content and links, with a prioritised action plan written in plain English.
- GuidesKeyword Research GuideHow to do keyword research for UK SEO: finding search terms, understanding intent, judging value and mapping keywords to pages.
- ToolsFree SEO Audit ToolCheck any web page for common SEO basics in seconds: title, description, headings, canonical, mobile, HTTPS, images and more.
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