Our comprehensive SEO services are tailored to meet your unique needs and improve conversion rates.
Identify high-value keywords that target your audience and drive traffic to your site.
Create high-quality, engaging content that attracts and retains your target audience.
Build a strong backlink profile with quality links from authoritative sites.
Technical SEO consultancy focuses on optimising the foundational aspects of a website to ensure it performs well in search engine rankings. This involves a comprehensive analysis of various technical factors that can impact visibility and user experience.
Some key elements of technical SEO include:
By addressing these areas, technical SEO consultancy lays the groundwork for improved site performance, ensuring search engine
SEO consultancy for eCommerce websites focuses on improving visibility, driving organic traffic, and increasing conversions. For platforms like Shopify, Magento, and WooCommerce on WordPress, specialised strategies are required to ensure these sites perform effectively in search engine results.
A key part of eCommerce SEO involves optimising both product pages and product category pages. Product pages must be finely tuned with unique, engaging descriptions, high-quality imagery, and relevant keywords to rank for specific searches. Meanwhile, product category pages serve as a gateway for broader search terms and must be structured with clear headings, keyword-optimised content, and a logical layout to attract users and search engines alike.
On platforms such as Shopify and WooCommerce, effective consultancy involves addressing technical elements like site speed, mobile responsiveness, and URL structures to enhance user experience and SEO performance. For more complex systems like Magento, consultancy often involves improving indexing, managing duplicate content, and ensuring large product catalogues are efficiently crawlable by search engines.
By optimising these critical areas, eCommerce businesses can drive more targeted traffic, improve their search rankings, and ultimately increase sales. Tailored SEO consultancy ensures that product listings are discoverable while providing a seamless user experience that keeps customers engaged and converting.
International SEO consultancy focuses on developing strategies to achieve global reach by ensuring a website is optimised for audiences in different countries and languages. A key component of this is the correct implementation of hreflang tags. These tags declare language and regional versions of a webpage, helping search engines serve the appropriate version to users based on their location and language preference. Proper use of hreflang tags prevents duplicate content issues across regions and improves user experience by directing visitors to the most relevant version of the site.
Another critical element is geo-targeting, where websites are optimised to target specific countries. This can include using country-specific domains (ccTLDs), subdomains, or subdirectories, depending on the business’s global strategy and technical setup.
Equally important is conducting keyword research in other languages. Simply translating keywords from one language to another can lead to inaccuracies, as search intent and terminology can differ significantly across regions. Native-level research ensures the use of the correct keywords and phrases that align with local search behaviours and cultural nuances.
By combining technical optimisation, such as hreflang implementation, with region-specific keyword strategies, international SEO consultancy helps businesses expand their global reach, improve rankings in multiple markets, and connect effectively with audiences worldwide.
SEO consultancy for B2B companies focuses on strategies designed to drive lead generation and improve visibility in B2B marketplaces. Unlike B2C, where the focus is often on direct product sales, B2B SEO prioritises reaching decision-makers, building trust, and generating qualified leads that result in long-term business relationships.
A tailored B2B SEO strategy involves:
Technical SEO also plays a significant role in ensuring that B2B websites are fast, easy to navigate, and well-structured for search engines, which is essential for ranking highly and building trust with users.
By implementing these tailored strategies, B2B SEO consultancy helps businesses generate high-quality leads, improve visibility in competitive markets, and ultimately drive meaningful growth.
SEO consultancy for WordPress websites leverages the platform’s inherent strengths to maximise search visibility and performance. WordPress is widely regarded as one of the most SEO-friendly content management systems due to its flexibility and ability to accommodate both beginner-friendly tools and advanced custom solutions.
One of WordPress’s greatest advantages is its code customisation. SEO consultants can fine-tune a site’s structure, metadata, and performance, ensuring it adheres to best practices for search engines. This flexibility allows for the implementation of tailored technical SEO strategies, such as optimising site speed, mobile responsiveness, and crawlability.
The platform also offers a wide range of plugins, such as Yoast SEO, Rank Math, and All in One SEO, which streamline on-page optimisation, including metadata, sitemaps, and content analysis. These tools simplify complex SEO tasks, making them accessible while still allowing for granular customisation when needed.
In addition, WordPress supports custom solutions, enabling SEO consultants to create bespoke functionalities, whether through custom code, themes, or integrations. This is especially useful for addressing unique SEO challenges and enhancing user experience to align with business goals.
By combining its flexibility, powerful plugins, and adaptability, WordPress allows SEO consultants to implement comprehensive strategies that improve rankings, drive organic traffic, and deliver measurable results for businesses.
Local SEO strategies are essential for businesses aiming to target a specific local market, ensuring they appear prominently in local search results and attract nearby customers. A key component of local SEO is having a fully optimised Google Business Profile (formerly Google My Business). This allows businesses to appear in Google’s local pack, maps, and search results, providing essential information such as location, contact details, opening hours, and customer reviews. An optimised profile improves visibility, builds trust, and encourages customer engagement.
Another critical element is local citation management. Citations are mentions of a business’s name, address, and phone number (NAP) across online directories, review sites, and local business listings. Consistency in these details across all platforms is crucial for boosting local search rankings and helping search engines verify a business’s legitimacy. Accurate citations improve a business’s authority and ensure customers can easily find and contact them.
By combining a well-optimised Google Business Profile with effective local citation management, businesses can enhance their visibility in local searches, attract nearby customers, and drive more foot traffic or enquiries.
London has historically earned its reputation for marketing excellence due to its role as a global business and cultural hub. As the economic heart of the UK, London has long attracted businesses of all sizes, from innovative start-ups to multinational corporations, all seeking to make their mark in a competitive marketplace. This concentration of industries created a demand for cutting-edge marketing expertise, positioning the city as a leader in advertising, branding, and communication strategies.
The city’s rich history in media and publishing further solidified its status. From the rise of print media in Fleet Street to the dominance of major advertising agencies in the 20th century, London has always been a centre for creative storytelling and influential campaigns. As technology evolved, London seamlessly transitioned into the digital age, becoming home to some of the world’s most renowned marketing agencies and tech innovators, particularly in areas such as SEO, content marketing, and social media.
Moreover, London’s diverse, international population provides access to a broad talent pool and insights into global consumer behaviour. This unique cultural mix has enabled London-based marketers to develop campaigns that resonate both locally and internationally, solidifying the city’s reputation as a beacon of creativity, strategy, and excellence in marketing.
The idea that a business must use a local SEO consultant is a common misconception. While it may feel intuitive to hire someone nearby, the reality is that SEO is not tied to location. Search engine optimisation relies on data analysis, strategic planning, and creative content – all of which can be executed effectively regardless of where a consultant is based.
Modern technology has removed geographical barriers to collaboration. Tools like video conferencing, instant messaging, and project management software make communication seamless, allowing businesses to work closely with SEO consultants anywhere in the country or even the world. Whether the consultant is in London, Manchester, or beyond, they can deliver the same level of insight, reporting, and results as someone next door.
What truly matters is a consultant’s expertise, track record, and ability to understand a business’s unique goals, not their physical location. By focusing on skills and proven outcomes rather than proximity, businesses can benefit from the very best SEO professionals, no matter where they are.
Before hiring an SEO consultant, businesses should ask key questions to ensure they’re choosing the right expert:
This highlights their track record and expertise.
Understand their process for technical SEO, content, and link building.
Ensure they provide clear KPIs and regular progress updates.
Confirm they use white-hat methods to avoid penalties.
A good consultant will set realistic timelines and expectations.
These questions help businesses find an SEO consultant who aligns with their goals and delivers measurable results.
A reputable SEO consultant demonstrates transparency, expertise, and a proven track record. They provide clear strategies tailored to your goals, avoiding vague promises like “guaranteed #1 rankings.” Look for evidence of past success through case studies, client testimonials, and measurable results. A reputable consultant will follow ethical, white-hat SEO practices in line with Google’s guidelines and offer regular reporting with key performance metrics. They communicate clearly, set realistic expectations, and explain their processes, including technical audits, keyword research, and content optimisation. Ultimately, they focus on delivering sustainable growth and measurable ROI, not short-term, risky tactics.
Hiring a freelance SEO consultant can offer greater flexibility compared to larger agencies. Freelancers often tailor their services to suit a business’s unique needs, providing a personalised approach that adapts to specific budgets, goals, and timelines. Without the overhead costs of an agency, freelancers can offer competitive pricing while maintaining high-quality work. Their availability often allows for faster communication and a more agile workflow, making it easier to adjust strategies as priorities change. With the freedom to collaborate directly, businesses benefit from a hands-on, results-driven approach that delivers value without the rigidity of traditional agency structures.
When choosing an SEO consultant, location shouldn’t dictate your decision. Modern technology enables seamless communication through video calls, project management tools, and instant messaging, allowing you to work effectively with consultants anywhere in the world. What truly matters is expertise, proven results, and a tailored strategy—not proximity. By focusing on skills and experience rather than location, businesses can access top talent, often at a better value, without geographical limitations. The right consultant will deliver measurable improvements, regardless of where they’re based, ensuring you get the best possible return on investment for your SEO efforts.
SEO agencies typically offer three common pricing models: hourly rates, project-based fees, and monthly retainers. Hourly rates are ideal for smaller tasks or consultations, while project fees suit specific, one-time SEO needs like audits or website optimisation. Monthly retainers are the most common for ongoing SEO services, offering continuous strategy, implementation, and monitoring.
Agencies based in London often charge higher prices due to elevated overheads, including office space, salaries, and operational costs. While their expertise may be strong, the premium pricing doesn’t always equate to better results.
Consultants outside London, such as those in Birmingham, can provide the same high level of expertise but at a more competitive price. Lower overheads allow them to deliver better value for money, maximising return on investment (ROI) for businesses. By choosing a consultant based outside of London, businesses can achieve excellent SEO results without the inflated costs.
SEO consultancy thrives in the digital age, making online collaboration seamless and highly effective. With tools like Zoom, Microsoft Teams, and project management platforms, businesses can communicate and collaborate effortlessly with SEO consultants, regardless of location. This removes the restriction of working only with local consultants, opening access to a global pool of SEO talent.
Working purely online ensures businesses can find the best consultants for their needs, not just those nearby. Daily updates, virtual meetings, and shared reports allow for clear communication, strategy development, and performance tracking, just as effectively as in-person interactions.
The digital nature of SEO—focusing on data analysis, keyword research, content strategy, and technical audits—means that results can be delivered remotely without compromise. By embracing online consultancy, businesses benefit from flexibility, expertise, and a wider choice of professionals, ensuring they receive the highest quality SEO services no matter where their consultant is based.
Choosing the right SEO consultant is crucial for achieving success. While general SEO consultants can provide valuable insights, a specialist SEO consultant who understands your specific industry can deliver more targeted and effective strategies. Industry-specific consultants have a deeper understanding of your business needs, target audience, and competitive landscape, allowing them to craft bespoke SEO strategies that resonate with your customers.
A specialist is better equipped to handle unique challenges and maximise opportunities within your sector, whether it’s eCommerce, B2B, or a niche market. They can optimise content, technical SEO, and keyword targeting to align with the language and trends of your industry.
When selecting an SEO consultant, consider their track record in your sector, their approach to customisation, and their understanding of industry-specific SEO best practices. A well-suited consultant will not only improve your rankings but also drive relevant traffic that converts into meaningful leads and business growth.
When you start working with an SEO consultant, expect a structured process that drives measurable results. Initially, they’ll conduct an SEO audit to identify site issues, assess performance, and uncover opportunities. Based on findings and keyword research, they’ll develop a tailored strategy focused on ranking for high-value terms relevant to your business.
The consultant will then optimise your on-page SEO, including meta tags, headings, and internal linking, while creating or refining content to match search intent. Technical fixes may involve improving site speed, mobile-friendliness, and crawlability. A backlink strategy will be implemented to build authority and improve search rankings.
Ongoing reporting is key to measuring success. Expect regular updates that track key metrics such as traffic, rankings, and conversions. ROI is assessed by monitoring lead actions and sales through Key Event tracking in GA4, allowing you to understand the direct impact of SEO efforts on business growth.
There are several common myths around hiring an SEO consultant that businesses should be aware of. One misconception is having to hire a local agency. For example, if your business is based in London, you need a London-based SEO consultant. In reality, location doesn’t matter as much anymore—modern communication tools allow you to work effectively with consultants anywhere, including those outside major cities, who may offer better value for money.
Another myth is that freelancers can’t deliver results like agencies. Freelancers often offer more personalised, flexible services, and many have extensive experience delivering excellent results, just like larger agencies.
Lastly, some businesses believe that SEO is a one-time effort. In truth, SEO is an ongoing process requiring regular optimisation, content updates, and monitoring. Search engines are constantly evolving, and maintaining good rankings demands continuous effort and adjustment to keep up with algorithm changes and competitive landscapes.
The future of SEO consultancy is shifting towards increased demand for remote SEO experts who can work with businesses globally, rather than being limited by local proximity. As digital communication tools continue to improve, businesses can collaborate seamlessly with top talent from anywhere, benefiting from fresh perspectives and diverse expertise.
Embracing emerging trends like AI tools, automation, and data-driven SEO is crucial for staying competitive. These technologies allow SEO consultants to deliver more efficient, precise, and scalable strategies, enhancing results through advanced analytics and faster decision-making.
Working with an SEO consultant outside your local area is becoming increasingly valuable, as geographical location no longer dictates expertise. Consultants from other regions can often provide cost-effective solutions while delivering the same high-quality results. With their ability to adapt to new trends and utilise advanced tools, remote consultants can offer innovative approaches that drive sustainable growth and long-term SEO success.
Working with an SEO consultant based in Birmingham offers a cost-effective alternative to London-based agencies without compromising on quality. Birmingham boasts a growing digital marketing scene, with experienced professionals offering top-tier SEO expertise at more competitive rates. With lower overheads compared to London, these consultants can deliver exceptional results while keeping costs down, making it an ideal choice for businesses looking for value.
Birmingham-based SEO consultants are equipped to serve businesses across the UK and internationally. The flexibility of modern communication tools enables seamless collaboration, regardless of location. Whether you’re a local startup or a larger company, a Birmingham consultant can provide personalised, data-driven strategies tailored to your unique needs. By choosing a consultant based in Birmingham, you access highly skilled professionals who can drive your SEO success, improve rankings, and increase ROI—all at a fraction of the cost you’d pay to a London-based agency.
SEO is a long-term strategy, and results typically start to show after 3 to 6 months. This timeframe allows search engines to index and rank your site based on improvements such as content optimisation, keyword targeting, and technical fixes. However, the exact time can vary depending on factors like industry competition, website age, and the effectiveness of the strategy. Ongoing optimisation is crucial, as SEO results continue to evolve over time. Consistent effort, monitoring, and adjustments will help sustain growth and lead to improved rankings, traffic, and conversions in the long run.
SEO consultants can and often do work remotely. With the advancement of digital tools like video conferencing, project management software, and cloud-based communication platforms, consultants can collaborate effectively with businesses from anywhere in the world. Remote SEO work allows businesses to access top talent, regardless of location, and benefits from flexible, cost-effective services. Whether it’s for on-page optimisation, technical SEO, or content strategy, remote consultants can deliver the same high-quality results as those working locally, providing ongoing support and driving business growth efficiently.
To determine if an SEO consultant is effective, look for measurable results. They should provide clear KPIs, such as improved rankings, increased organic traffic, and higher conversions. A good consultant will conduct thorough SEO audits and present a tailored strategy with specific goals. They should be transparent, offering regular reporting to track progress. Additionally, effective consultants stay updated on industry trends and best practices, ensuring they adapt strategies to algorithm changes. If they focus on long-term results rather than quick fixes or “guaranteed rankings,” you can trust that they’re working to drive sustainable growth.
When choosing the right SEO consultant, location should not be a limiting factor. Whether your business is based in London, Manchester, or anywhere else, an SEO consultant can deliver expertise and results remotely, thanks to modern communication tools like video calls and project management platforms. What truly matters is the consultant’s experience, knowledge of SEO best practices, and ability to tailor strategies to your business needs.
A Birmingham-based SEO consultant offers excellent value for money, providing high-quality SEO services at more competitive prices than agencies based in larger cities like London. With lower overhead costs, Birmingham consultants can deliver top-tier results without the premium pricing. They can work with businesses across the UK and beyond, offering a personalised, data-driven approach that drives sustainable growth and measurable results, all while keeping costs efficient.
Choosing an SEO consultant outside of London can be a highly cost-efficient decision for businesses. Agencies and consultants based outside the capital typically operate with lower overheads, such as reduced office and staffing costs, which allows them to offer competitive pricing without compromising on quality. This means businesses can achieve the same outstanding results as a London-based agency but at a lower cost, providing better value for money and delivering a higher return on investment (ROI) without the London price tag.
It is also important to recognise the growing pool of exceptional SEO talent across the UK. Many experienced consultants and agencies based outside London have honed their expertise working with diverse industries and businesses of all sizes. With advancements in technology enabling seamless communication and collaboration, geographical location no longer limits access to top-tier SEO professionals.
By considering consultants beyond London, businesses can benefit from cost savings, excellent expertise, and a strong focus on delivering measurable results – all while achieving maximum ROI.
Expert SEO Consultants helping businesses achieve online success through tailored strategies. Contact us today to unlock your website’s full potential.
