SHOPIFY SEO Consultant

Our comprehensive SEO services are tailored to meet your unique needs and improve conversion rates.

SEO for Shopify Businesses

Dominate Google Search Results

Keyword Research

Identify high-value keywords that target your audience and drive traffic to your site.

01
Content Strategy

Create high-quality, engaging content that attracts and retains your target audience.

02
Link Building

Build a strong backlink profile with quality links from authoritative sites.

03

Introduction to Shopify SEO

What is a Shopify SEO Consultant?

A Shopify SEO consultant is an expert in optimising ecommerce stores built on the Shopify platform. They help your site rank higher on Google and other search engines by improving the structure, content, speed, and authority of your store. This means more visibility for your products, more clicks, and ultimately, more sales.

Unlike general SEO consultants, Shopify SEO consultants understand how the platform works, including its quirks, limitations, and best practices. They know how to tackle common issues like duplicate content from product variants, slow site speed from installed apps, and unoptimised collection pages.

Why is Shopify SEO important?

Shopify makes it easy to build and launch an online store. But getting people to find your products in search engines is a different challenge.

Organic traffic is one of the most cost-effective sources of ecommerce sales. A well-optimised Shopify store will attract high-intent visitors looking for exactly what you sell. Without SEO, your store may be invisible to potential customers, even if you have great products.

Good Shopify SEO improves your chances of being found on Google, increases product page visibility, and boosts conversions — all without relying on paid ads.

What does a Shopify SEO consultant actually do?

Shopify SEO consultants cover a wide range of tasks that are essential for search performance:

Shopify SEO Consultant

Need help improving your Shopify store’s rankings? A Shopify SEO consultant can help you get more traffic, more sales, and better visibility in search engines. Whether you run a small boutique or a multi-national ecommerce brand, Shopify SEO is essential to your store’s success.

At SEO Consultants, we specialise in helping businesses grow through Shopify-specific SEO strategies that work. From technical fixes to on-page optimisation and content creation, we know what it takes to get your Shopify site ranking higher and converting better.

The core elements of Shopify SEO

On-page SEO

  • Writing compelling product titles and descriptions
  • Optimising meta titles and meta descriptions
  • Adding alt text to product images
  • Using internal links to connect related pages

Technical SEO

  • Fixing crawl errors and broken links
  • Improving page speed and mobile usability
  • Using structured data for product listings
  • Creating a clear and logical site structure

Content marketing

  • Blogging to attract traffic and build authority
  • Publishing buying guides and FAQs
  • Using seasonal content for trending searches

Off-page SEO

  • Building backlinks to high-priority pages
  • Promoting your products through influencers
  • Running digital PR campaigns to build visibility

How a Shopify SEO consultant can help your business grow

Hiring a consultant gives your business a competitive edge. You’ll benefit from:

  • More organic traffic from shoppers actively searching for your products
  • Increased sales from high-intent visitors landing on your store
  • Less reliance on expensive paid advertising
  • Clear insights into what’s working and what to improve
  • A strategy that’s built around your goals and products

Common Shopify SEO issues (and how consultants solve them)

Shopify has its own set of SEO challenges. A good consultant knows how to handle them:

  • Duplicate content: Caused by product variants or tagging systems. Solved using canonical tags and structured navigation.
  • URL structure: Shopify’s default URLs aren’t always SEO-friendly. Consultants work around this with smart internal linking and redirects.
  • Slow site speed: Caused by bulky themes or third-party apps. Fixed by reducing app load, compressing images, and cleaning up code.
  • Thin content: Many Shopify stores have little or no content on collection pages. An SEO consultant will add keyword-rich descriptions that help rankings and conversions.

Blog misuse: Many stores ignore content marketing. Consultants use blogs to target informational searches and support product discovery.

What to look for in a Shopify SEO consultant

Not all consultants are the same. Here’s what to look for:

  • Proven results with Shopify SEO campaigns
  • Experience fixing platform-specific SEO issues
  • A solid grasp of ecommerce keyword research
  • Knowledge of relevant tools and Shopify SEO apps
  • Clear communication and transparent reporting
  • Up-to-date practices that align with Google’s latest algorithm changes

How the process works

Here’s what you can expect when you work with a Shopify SEO consultant: 

  1. Initial audit: A deep review of your site’s current SEO performance
  2. Strategy planning: Mapping out key areas to improve and how to do it
  3. Implementation: Applying fixes, updates, and new content
  4. Ongoing support: Monitoring results, adjusting strategy, and continuing improvements

This ensures that your SEO is never standing still — it evolves with your store and with search engine trends.

Shopify SEO tools and apps consultants use

The right tools make a big difference in SEO. Most consultants will use:

  • Google Search Console and Google Analytics for tracking performance
  • Ahrefs or SEMrush for keyword and backlink research
  • Screaming Frog or Sitebulb for technical audits
  • PageSpeed Insights for improving loading times
  • SEO Manager or Plug In SEO for in-platform optimisation

These tools help diagnose issues, spot opportunities, and measure improvements over time. 

Shopify SEO best practices

A good consultant will follow proven strategies to get results. These include:

  • Keeping URLs clean and keyword-rich
  • Writing original product descriptions (not copied from suppliers)
  • Using alt text for all product images
  • Optimising collection pages with descriptive, helpful content
  • Using canonical tags to manage duplicate pages
  • Building internal links between blog posts and product pages

Common mistakes to avoid

These issues can harm your rankings if left unaddressed:

  • Generic or missing product metadata
  • Uncompressed images slowing the site down
  • Ignoring mobile optimisation
  • Not creating unique content for product and collection pages
  • Leaving out internal linking or relying too heavily on apps

Shopify SEO for different types of businesses

SEO isn’t one-size-fits-all. Your consultant should tailor their approach depending on your size and structure:

Small stores: Quick wins, core setup, and foundational content
Growing brands: Stronger technical SEO, advanced tracking, keyword mapping
Enterprise brands on Shopify Plus: Complex SEO management, international targeting, and high-volume content strategy

The ROI of hiring a Shopify SEO consultant

Is it worth it? In almost every case, yes.

SEO has a compound return — you invest once, and reap benefits long-term. You’ll see:

  • Increased traffic and visibility
  • Better product rankings
  • More revenue through organic search
  • Clearer understanding of how SEO supports your wider business goals

Compared to the ongoing cost of PPC, SEO is often the smarter long-term play.

Shopify SEO FAQs

How long does it take to see results?

Most stores begin seeing improvements in 3 to 6 months, depending on competition and how much work is done early on.

Not at all. Even small stores can benefit hugely from SEO. In fact, it can help you compete with much bigger players.

SEO and Google Ads work best together. But over time, SEO can reduce your reliance on paid channels.

Usually not. A good consultant will work within your existing setup unless your theme is causing major performance issues.

It varies based on your store size and goals. Some consultants charge monthly retainers, others offer project-based pricing or audits.

Case studies: Shopify SEO success

We’ve helped Shopify stores across industries increase their traffic, boost their rankings, and grow their online revenue.

From independent fashion boutiques to large-scale electronics sellers, the results speak for themselves:

  • A skincare brand saw a 140% increase in organic traffic in 6 months
  • An electronics store doubled revenue from Google search within 9 months
  • A niche supplement retailer jumped from page 4 to page 1 for 8 core products

Start growing your Shopify store with SEO today

If you’re serious about growing your Shopify store, a strong SEO strategy is a must. Whether you’re just starting out or trying to scale further, a dedicated Shopify SEO consultant can make all the difference.

Request your free audit today or book a call with one of our ecommerce SEO specialists. We’ll show you exactly what needs fixing, how to boost your traffic, and where the opportunities lie.

Let’s get your store ranking, performing, and converting better — starting now.